Experienced, authentic and innovative,
we are here to make your sustainability journey enjoyable.

Meet the Team

  • Jen Kyna

    DIRECTOR & CO-FOUNDER

    Jen’s passion is helping brands find sustainable ways of working in flow with the surrounding environment and communities. Jen has decades of experience finding innovative waste, energy and emission reduction solutions for some of Australia’s biggest brands and festivals. Founder of Australian and African-based charity Kindling and a board member of Seabin Australia provides her with expertise in working in the community, social enterprise and impact projects.

  • James Koerbin

    DIRECTOR & CO-FOUNDER

    James drives ESG strategy development, and has a background in emissions management. A climate active registered consultant and ISO14001 environmental management lead auditor, he also has experience reporting under NGERs and Safeguard Mechanism. Growing up in Aotearoa New Zealand, he recognises the Māori concept of Kaitiakitanga - meaning guardianship or caregiving for the sky, sea and land - as playing a crucial role in shaping his care for the planet - along with watching Captain Planet.

  • Maria Arteaga

    LIFE CYCLE ASSESSMENT PRACTITIONER

    Maria has a deep passion for protecting our planet, which stems from her extensive background as an Environmental and Energy Consultant. She holds a double degree in Chemical Engineering, Arts, and International Studies, and is certified by Climate Active for Organizations, Products and Services, Precincts, and Events. Maria is also a recognized Certified Lifecycle Assessment Practitioner by ALCAS.

  • Irfan Ali

    CARBON ANALYST

    Irfan has been working for a decade helping businesses measure their carbon footprint and environmental impacts. A PhD Scholar in Environmental Sciences, he is our expert in emissions reporting, carbon reduction plans and environmental impact assessments. He has worked for various industries from automotive, Oil & Gas, Textile, Cement, Pharmaceutical, Food and retailers… to name a few! I

  • MARKETING & TEXTILE CONSULTANT

    Karina Seljak

    CIRCULAR ECONOMY, TEXTILES & MARKETING CONSULTANT

    Karina is an industry leader in the circular economy, and co-creator of award-winning closed-loop recycled blanket brand, Seljak. With over 10 years of experience designing, manufacturing and marketing sustainable food and textiles products, Karina leverages the full value chain, from sourcing to customer engagement, to achieve circular solutions. Expert at ethical brand building, she has also previously held roles at Australian Ethical Investment and Nico, to exemplify more regenerative ways of doing business.

  • Emily Toner

    ECOLOGICAL PSYCHOLOGIST & WELL-BEING CONSULTANT

    Emily aims to inspire people to care about their own well-being as well as the well-being of our fragile planet. She is a Clinical and Ecological Psychologist with a research background in Behavioural Neuroscience and Positive Psychology. Her expertise lies in the delivery of tailored workshops that are relaxed and research-based working with a range of organisations such as ANZ, Deloitte, Seek and Medibank.